Collective intelligence uses technology to share and gather data for people to work together. This increases the diversity of opinion of the people involved and we listen to. This enhances the collective intelligences of the group, more often diverse group outperformance group of like-minded experts. Also, it enables people to contribute their perspective and idea freely and independently however it could still be dominated by the loudest person and may lead group negativity. Therefore, it brings together different type of ideas and data to unlock fresh insights – better model of the world which lead to data empowerment not data extraction.
Take #arabspring as an example, The Arab revolution started in Tunisia 19 December 2010, the lead of this revolution was Mohamed Bouazizi. Mohammed was a Tunisian street vendor, he set himself on fire in front of the local governor’s office on 17 December 2010 to protest the corruption and ill-treatment to the society. The government seen this as an act of chaos because Arab citizens was impulse by this. This movement was followed from Tunis, Cairo, Egypt, Algeria, Yemen, Lebanon, Palestine, Jordan, Bahrain, Libya, Morocco, Iraq, Saudi Arabia, Syria and Kuwait.
The widespread of the Arab revolution is describe as a domino game in a short period of time because their biggest mediums of their protest were Facebook, Twitter and other social media to bring in people and spread information especially to young men and women, they utilized this tool to encourage people to join the opposition movements. Social media play a huge role for its uprising, it facilitated revolution for people in Arab Spring as they linked people together especially on a non-democratic country.
Social media had helped Arab Spring citizens see there are many others who sympathize and share their views. Most importantly, people who shared the same viewed as them proved that they weren’t crazy radicals.
Gustavo. (2017) Collective Intelligence and Swarms in the Red Insurgency. Retrieved from:
Hall, J. (2018) What is the Problem with Social Media. Retrieved from:
Karaduman, A. M. (2017) The Arab Spring and its Implications on Tuisia’s Path to Democratization. MEF University. Retrieved from: