BCM241: Field Sites

Websites and Cars – Mind Mapping

In the previous blog, I clarified the need for websites for sale of used cars and how specific entities are making a killing through social media platforms. Other prospective firms will likely follow suit and adopt the new system of car sales.

In this blog, I am keen on ascertaining knowledge about used cars to prospective buyers in different countries. Although I mostly prefer the Mercedes Benz model, I hope it will not cloud my judgement to make discriminatory remarks and low reviews on other brands leading to poor customer choices. But before embracing the different models, I would love to enhance prospective buyers’ knowledge of cars on a mind map.

The main point of concentration is the car sale enterprise, and some of the best were mentioned about in the first blog entry. From it, we understand that customers will have varied choices on what the best models are depending on functionality and preferences. Accordingly, my mind map also has six broad areas that clients mostly consider before purchasing online.

Off-Roaders
They are mainly considered the farm cars by many owing to the indigenous roads used frequently. Mostly, they are not luxury cars, and a client will want to acquire a cheap model provided it can ferry people and few goods from one place to another.
Preferably people use the 4-wheel drive, but according to my intensive research, Subaru SUVs are proving very consistent with low costs.

Just Getting Around
A standard 8 to 5 daily working car. Most consumers consider this as an approach when making a purchase online as most belong to the working class in the society. The vehicle is mainly used to improve functionality and productivity, thus it is very efficient and has low cost of maintenance as well.

Family Needs
Getting out on the weekend for road trips and family events have become common in the modern world. Unlike before, when public transportation was common, families nowadays prefer to enjoy their space and some alone time. Cost is usually not an issue when clients are checking websites for prospective purchases for the comfort of their families hence, concentration is on the functionality and size – the bigger, the better.

There is quite a variety to choose from when it comes to this, and I will leave it to a vote among family members to decide which is the most suitable for them.

I’ve Made It
“I’ve made it” is a very controversial factor since there is always a wedging debate on the correct definition of someone who has made it. From my understanding, I prefer to classify these individuals as comfortable and seeking perfection. They are high-end car owners not minding the cost of maintenance.

Environmental Aware
The world is changing, and the calls to adapt are fast increasing. Manufacturers are busy coming up with alternative energy sources to power cars. Ideally, the use of solar and electricity are being
embraced. The method is considered environmentally friendly with limited pollution and destruction of energy. Mostly referred to as hybrid cars, they are currently trending and the future of cars.

Quality Matters
It’s all about value for money, satisfaction and raising living standards. Despite economic meltdown, such cars are always being used by the who is who. They attract a considerable following from the elite in our societies. The quality is assuring, and you rarely find them in the used cars category.

References
Ewing, J. (2020). Who Needs a $100,000 Car Right Now? Mercedes Thinks You Do. New York Times. Retrieved from https://www.nytimes.com/2020/09/02/business/mercedes-benz-covid-sclass.html
Falkenberg-Hull, E. (2018). 24 Affordable Family Cars in 2018. U.S. News. Retrieved from https://cars.usnews.com/cars-trucks/7-family-cars-that-wont-wreck-your-budget-2018
Flierl, D. (2019). Is Subaru The New Extreme AWD Off-Road Brand?. Torque News. Retrieved from https://www.torquenews.com/1084/subaru-new-extreme-awd-road-brand
Goodspeed, D. 10 Best Green Cars. Retrieved 7 October 2020, from https://auto.howstuffworks.com/fuel-efficiency/vehicles/10-best-green-cars.htm
Market segmentation example for cars – Market Segmentation Study Guide. (2020). Retrieved 7 October 2020, from https://www.segmentationstudyguide.com/understanding-market-segmentation/market-segmentation-examples/market-segmentation-example-cars/

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