BCM206 Project Pitch

Slogan: Everything old can be new again!

My project pitch is about Recycled Clothes.


Fast fashion is an emerging trend fuelled by a multitude of fashion magazines that create a yearning for new “must-haves” each season, mainly aimed at young women. Because disposable couture is widely available and cheap, the purchases are tempting to make and disposal painless for the consumer. However, it leaves pollution footprints in the world creating environmental and occupational hazards. For instance, due to the rapid rise of production in the fashion industry, the demand for man-made fibre, particularly polyester has doubled in the last 15 years according to the Technical Textile Markets and the manufacture of such synthetic fabrics is an energy-intensive process involving large amounts of crude oil that releases volatile organic emissions in the air and water. In fact, textile manufacturing facilities are considered to be hazardous waste generators. 

My project pitch: 

It will,

  1. Reduce the manufacture of more fabric
  2. Reduce consumerism
  3. Reduce the hazardous waste being created by manufacturing companies
  4. Save energy 
  5. Save landfill space

Case Study in Hong Kong:

  1. Data on apparel sales in Hong Kong 
  2. Data on city’s waste and landfills 
  3. How has Hong Kong been trying to solve the problem about dumping clothes in the landfill?
  4. How can we benefit from the above findings?
  5. How sustainable are the fast fashion industries?

Through this case study, we want to show how fast fashion negatively impacts the environment. Our aim is to increase people’s awareness, especially those around us such as our classmates, about the sustainability of clothes. 

The potential limitations of our project includes people with preconceived notions about what is “in and out of style”, concerns about hygiene and difference in size, therefore it may be difficult to get them to donate/sell their used clothing which will eventually go to waste. 


  1. Claudio L. (2007). Waste couture: environmental impact of the clothing industry. Environmental health perspectives, 115(9), A448–A454. https://doi.org/10.1289/ehp.115-a449
  2. Gwozdz, W.; Steensen Nielsen, K.; Müller, T. An Environmental Perspective on Clothing Consumption: Consumer Segments and Their Behavioral Patterns. Sustainability, 9, 762. https://doi.org/10.3390/su9050762 
  3. Joanes, T., Gwozdz, W., & Klöckner, C. (2020). Reducing personal clothing consumption: A cross-cultural validation of the comprehensive action determination model. Journal Of Environmental Psychology, 101396. https://doi.org/10.1016/j.jenvp.2020.101396
  4. Mers, T. (2020). 7 Important Reasons to Recycle Your Clothes [Blog]. Retrieved from https://www.gogreendrop.com/blog/7-important-reasons-to-recycle-your-clothes/
  5. McCarthy, S. (2018). All dressed up and nowhere to go … except to landfills: fast consumer fashion habits add to Hong Kong’s textile waste. SCMP. Retrieved from https://www.scmp.com/news/hong-kong/health-environment/article/2179680/all-dressed-and-nowhere-go-except-landfills-fast 
  6. Vale, C. (2018). 3 Reasons You Should Donate Your Old Clothes Instead of Throwing Them Away [Blog]. Retrieved from https://www.gogreendrop.com/blog/3-reasons-you-should-donate-your-old-clothes-instead-of-throwing-them-away/ 

YouGov. (2012). Fast fashion: 39% of Hong Kongers have thrown away clothing after wearing it just once. Retrieved 4 October 2020, from https://hk.yougov.com/en-hk/news/2017/12/06/fast-fashion/

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